IC Marketing Automation
A true omnichannel marketing automation tool, 100% designed for the financial industry.
Most Banks are concerned with providing a good experience to both their current and new customers, but they are not fully prepared and need to develop capabilities to provide large scale personalization. That is why having a marketing automation tool is essential, and if it is also specialized in the needs of financial institutions, the results are undoubtedly optimal.
Through our platform, the Bank will be able to transform its sales capacity and to personalize its message through micro-segmented campaigns. You can manage mutiple campaigns with a tool that automates most of the repetitive tasks and frees up team time to focus on offer value and to have relevant conversations with customers.
IC Marketing Automation will make it possible for the Bank to manage:
Inbound and outbound campaigns through the most relevant channels: web, mobile app, online banking, email, push notifications, SMS, etc.
Segmented and personalized email and banner campaigns in real time.
Campaigns with an action trigger (event-trigger)
Re-targeting campaigns
Automated prioritization of campaigns and messages based on Machine Learning
Dynamic personalization of content based on customer information and specific offers
Integration with social networks and the Bank's digital channels
Comprehensive management of the process, from lead generation to customer conversion
Real-time information analysis
Be relevant to your customers
At all times
That's what it's all about. To talk to the customer by getting to know them
and being present at their important moments.
Request a demo
